It will be your best salesperson - no breaks, no sleeping, no vacation. It will be there when people are ready to decide who to do business with.

Paired with advertising, it is a critical element in your business success.

It has purpose. It consistently conveys your message to a potential customer. It supports your business goals and objectives.

It looks professional. Appearance of a site includes attractive colors & graphic design but more inportantly, it includes the logical placement and accuracy of information.

It is found by qualified visitors. "Qualified" visitors are pre-disposed to do business with you. A good site uses good Search Engine practices to rank well within the major search engines. A good site will not use gimmicks to drive up the "hits" without bringing qualified visitors.

It's up to date. Visitors want current, accurate information.

Visitors can easily find the important "stuff". Site navigation must be intuitive and all links must work. If visitors have to work too hard to find your message, they will go somewhere else.

The central message(s) is difficult to find. Don't make your visitor work to find out who you are and what you can do for them. If you want them to signup, call, donate, buy, etc. make that clear.

The presentation of the site isn't credible. Ugly, glaring color, instant sound, or too much motion drives visitors away.

The site is busy, unorganized or difficult to navigate. Reading online is harder on the eyes than reading a book or newspaper. If it's too difficult to find information, the visitor will leave and go somewhere else.

The site has bad content. Meaningless content, out-of-date content, or too much marketing/technical language drives visitors away.

The site is dominated by advertising. Study after study shows that web visitors avoid anything that looks like a blatant advertisement. Web visitors are looking for information, not ads.